SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: earn gradually, save strongly, get a home, and prepare for retired life. Yet Gen Z is approaching cash with a fresh viewpoint. Instead of concentrating exclusively on long-lasting buildup, this generation is focusing on balance, well-bei

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